Selling Price Strategies

The task of setting the selling price of your product isn’t usually too hard. If it’s a tangible product you have bought from a wholesale source, they will usually tell you what the recommended retail price is, and that’s pretty much what you stick to.

But on eBay, the retail price doesn’t always apply. You can pick almost any product, find out the recommended price and do a search for it on eBay and come back with a variety of prices both higher and lower than that amount.

If an item is popular – and especially if it’s hard to get hold of – you’ll often see the price rise as a result of supply and demand (especially at Christmas). If eBay is awash with that item, the price usually drops as a result, as there are more items available than there are people interested in buying them, so everyone is vying to capture that all important sale.

And of course, when you write and create your own eBook, the subject of pricing becomes even harder. You can gauge how other similar eBooks are selling, but you might not know how long they are in comparison to yours. And yours will of course be unique to you.

There is also the problem of how potential customers view products with a low price. Sometimes people can associate a low price with a low value item. The only sure way of arriving at the right price for each product is to do some research and see what other people are selling similar products for. You can then use this as a benchmark for your own items.

You can help to dispel some of the negative feelings some people have for low prices equalling low quality by giving out as much information about the product as you can. Making sure your listing is as professional and helpful as possible is just as important for a product that sells for a cent as it is for a product that sells for a hundred dollars. The main thing is how the customer perceives you as a seller; giving out a positive image goes hand in hand with how your selling price is perceived.

If your image is good, the customer will see your offer as a great deal offered by a good seller. If it’s not so good, the customer is more likely to see you as someone who just wants to be rid of the stock that doesn’t sell too well.

Luckily it is quite well known that many sellers use cheap eBooks to drive traffic off eBay and onto their own websites, so the notion of the one cent eBook is not a new one. People are quite used to being able to get eBooks for this kind of price, and often search eBay’s listings to find titles that are of interest to them.

The key point to remember is this – no one expects to get the best eBook on earth for one cent. So make yours as good as you possibly can and surprise them with the overall quality and content of it. This will up the curiosity factor and encourage them to sign up for your newsletter and visit your website.

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